Case Study on Social Media Trends

Identify one other NGO focused on infant health or malnutrition in India and briefly examine one element of their social media strategy (e.g., the type of content they post, their engagement on a recent post etc.) This will help in understanding how to amplify Every Infant Matters work.

1. Use online search to find one NGO with a similar mission to Every Infant Matters in India. 2. Visit one of their social media pages (e.g., Instagram, LinkedIn etc.) 3. Look at a few recent post and briefly describe the type of content (photo, video, text) and note the number of likes/comments it received. to understand what worked on their social media. 4. Share these observations in 5-10 bullet points in a word file. Resources: https://everyinfantmatters.org/

To find one NGO working in a similar area and briefly analyze one aspect of their social media presence.